As a large, international company, Monster Energy believes it is our responsibility to give back to the communities in which we operate. Our philanthropic platform includes supporting active, injured and retired military personnel, Monster athletes and their charities, our local community and first responders
We have a strong appreciation for those who serve and have served in the U.S. military. We give back to veterans and those in active-duty through our work with many organizations that support the military.
Through Thanks USA, an organization that provides college, technical and vocational school need-based scholarships, we provide seven annual scholarships to the children of U.S. military personnel. In addition, we do a great deal of work with United Service Organizations (“USO”), an organization that provides programs, services and live entertainment to United State service members and their families. To date, we have participated in four Global USO tours and donated tickets to events such as NASCAR, Supercross and various concerts. In recognition of our involvement with USO, we received the “Legacy of Hope” award in 2016, the highest honor USO can give an organization for work done in connection with the military. We also do work with Warrior Built, an organization which supports combat veterans in Lake Elsinore, California through vocational and recreational activities. Through Warrior Built, we directly fund a repair shop for motorcycles and other off-road vehicles. This repair shop provides veterans an opportunity to develop their vocational skills in a therapeutic environment that encourages camaraderie.
We believe that one of the most valuable ways to support active-duty military personnel is by organizing events to boost morale. In connection with such efforts, we have traveled all over the globe, including to Kuwait, Afghanistan, Korea, Japan, Iraq, Qatar, Italy, Greece and Germany. In the past, we have hosted drift shows for military personnel and visited military bases with public-figures such as Jason “Wee Man” Acuña and former UFC champion Dominick Cruz.
We have the benefit of sponsoring some of the most talented athletes on the planet. While these athletes have won numerous championships in their respective sports, equally as impressive is their commitment to helping those in need. For example, Kyle Busch, 2015 NASCAR Sprint Cup Series winner and Monster athlete, started the Kyle Busch Foundation with his wife Samantha to empower children, families and communities to overcome hardship by providing essential tools (financial, material and experiential) to allow them to live the best lives possible. We continue to donate to the Kyle Busch Foundation and are proud to have such a dedicated and compassionate athlete as part of the Monster family.
Paul Thacker is a Monster athlete who was paralyzed during a snow mobile accident in 2010. After living through this tragedy, Paul started the Paul Dean Thacker Spinal Cord Recovery Foundation to help those with spinal cord injuries similar to the one he suffered. The Paul Dean Thacker Spinal Cord Recovery Foundation provides financial support to research cures for spinal cord injuries. We continues to provide financial donations to the Paul Dean Thacker Spinal Cord Recovery Foundation each year and are proud to work with someone as resilient as Paul.
Facilitating positive change within a community begins by giving back at the local level. Reflecting our belief in this principle, we, as a company, and our employees participate in a variety of community outreach efforts that benefit numerous individuals. This outreach takes many forms and includes the following:
First responders are some of the bravest people and work day-in and day-out to ensure our communities are safe and protected. We provide discounts on, and donations of, our products to first responders, including police officers and SWAT team members. We also sponsor events commemorating the sacrifices first responders make on a daily basis.
Along with our focus, as a company, on various philanthropic initiatives, we are also proud of our employees who hold positions of leadership throughout the community and donate their time, expertise and financial resources to an array of initiatives.
Through these platforms and the involvement of our employees, we will continue to support various philanthropic endeavors and our local community.